Lego to release female scientist characters

The Guardian has reported that due to popular demand Lego have approved new designs for female scientist, palaeontologist and astronomer characters from its Lego Ideas online competition.

Eileen Kooijman a geoscience researcher from Sweden designed the mini figures with an online tool and submitted her idea to the Lego Ideas forum. The campaign had a slow start but it gained 10,000 supporters in one week.

Lego has been criticised in the past for its gender stereotyping in particular over Lego Friends, featuring slim female figurines that lock into pastel-painted settings such as a beauty salon and bakery.

Lego’s new “Research Institute” set is on track to be released in August 2014, the company said.

 

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Female scientist with mircoscope looking at camara