Diageo’s £1bn investment will be over a 5 year period and will instantly create 100 new jobs in Scotland. A new distillery in Speyside will then be built which could potentially create even more jobs. The investment will also be used to extend 28 of their existing distilleries and build more new warehouses in which to store the whisky. As a result, Diageo plan to increase their whisky production by 30 to 40 per cent.
In addition to the full time jobs created at the distillery, the investment is expected to create 250 construction jobs. Diageo already currently employees approximately 4,000 people.
Diageo is the largest manufacturer of Scotch whisky and holds one third of the market. Over the past 5 years the
company has experienced great success with sales soaring by 50 per cent. Whisky accounted for a third of their gross profit in 2011.
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