Using social media to attract and recruit talent

 

CK Science, a specialist scientific and engineering recruitment consultancy, are experts in using social media to recruit talent to the top science companies in the world. Here’s how we do it:

Twitter

Twitter is an excellent way to communicate to lots of candidates. Here’s a few pointers to get you started:

  • Mix it up a bit: Mix your tweets up to keep your followers engaged. Try tweeting industry and company news, as well as careers advice and current vacancies.
  • Get everyone tweeting: This gives a good perception of collaboration and personality which are attractive traits from a jobseeker’s perspective.
  • Set up a schedule: Tweeting too regularly can be annoying. We recommend once in the morning, once in the afternoon and once in the evening.
  • Re-tweet others: It’s not all about you. Re-tweet others to build credibility and trust.

Facebook

Facebook is a perfect medium to give your employer brand a boost. Here’s how to make it work for you:

  • Share photos: Share photos of events, charity fundraisers, employee birthdays and award ceremonies.
  • Communicate in a human way: If jobseekers post questions respond in a friendly way.
  • Get people talking: Don’t just shout about how great you are. Post useful content for your fans and ask questions to get the conversation going.
  • Make it a team effort: Give your colleagues the freedom to contribute to your page.  Satisfied and happy employees are the best brand ambassadors out there.

LinkedIn

LinkedIn is a great way to build your company’s credibility in the eyes of the job seeker. Here’s how:

  • Create a company page: You can attract followers, create a careers section and update your company status.
  • Join relevant groups: Promote your company as an employer of choice by contributing to discussions, providing advice and sharing news.
  • Create a company group: This is an excellent way to help prospective employees feel a sense of belonging long before the application process begins.

Need help?

If you are looking to expand your team, or need help with your social media strategy, please contact the head office in Chesterfield