At the start of 2015 we launched a campaign to highlight the chemical industry as sector that provides interesting and dynamic careers, and to educate those already working within the industry that there were vast opportunities for progression and diversification using their existing skills.
The campaign was a great success and we received support from industry bodies such as the Royal Society of Chemistry, NEPIC and the Chemical Industry Association, not to mention Universities and 6th Form Colleges across the country.
During the course of the campaign we promoted the industry using a variety of different media ranging from posters, banner advertisements, social media advertising, direct mail and PR activity, not to mention our dedicated website which hosted information about available careers, careers advice videos, a history of the sector and case studies from employers and industry professionals. In addition to all this activity we ran some market research for both employers and people within or entering the industry to see how they viewed the industry and see if those opinions correlated or differed massive. Click on the image below to view our results:
The chemical careers campaign may have drawn a close by the commitment to educating then industry on jobs and recruitment continues in November when we are hosting a workshop and webinar at the RSC’s Chemical World Jobs Live event in London. To find out more click here
Should you want to discuss the results of this campaign or find out more about it please contact our Marketing Manager on 01246 457700 or email firstname.lastname@example.org