Taking place on Thursday 22nd April 2010, the Social Media Recruitment Conference is the second largest of its kind in the UK. CK Science, a leading specialist scientific recruitment company, has been recognized by the conference organizers to be a pioneer in the use of social media in scientific recruitment, and has been invited to speak at the Conference.Here at CK Science, we recognize that there are not enough hours in the day for our specialist scientific Consultants to drive our social media strategy themselves. Therefore, one of the first steps taken was to recruit a Marketing Graduate, Catherine Gutsell, to further develop and promote our online brand and digital communications strategy. The main activities Catherine has engaged in are:
- Search engine optimization.
- Using social media such as LinkedIn, Twitter and Facebook to both educate and inform clients and candidates, not just to sell.
- Using YouTube video job advertisements as a way to connect with candidates in a more human and personalised way.
- Running regular surveys to gather information about the Scientific and Pharmaceutical industry and communicating findings back through relevant publications and social media.
- Using online communities such as Ning.com and external blogs to candidates with industry updates and careers advice.
So far, our efforts appear to be working. We have seen a 30% increase in organic hits to our scientific recruitment website. Not only this, but the deployment of our social media strategy has also added value to the experience we provide to both candidates and clients. In terms of our candidates, our use of social media enriches their job seeking experience as it allows us to build long-term sustainable relationships, enabling us to completely understand their needs. From a client’s perspective, by using social media to really get to grips with what the scientific jobseeker is about, we are able to create a great match between candidate and job. This means we don’t waste our clients’ time putting inappropriate candidates in front of them.
The aim of the conference is to help Corporate Recruiters, Recruitment Agencies, Recruitment Advertising Agencies, Job Boards and Recruitment Industry Suppliers get the most from the use of social media. The organizer, Mike Taylor, from Online Recruitment Marketing Specialists, stated, “There were over 150 people at the first Conference which was a clear indication in the interest in Social Media. Next year’s conference will be held some nine months after the first one which means that there will be plenty of new things to talk about and discuss.”
Here at CK Science, we are looking forward to sharing our story at the Social Media Recruitment Conference. Speaking of the conference, Catherine stated, “We are honored to be speaking at the Social Media Recruitment Conference and it’s brilliant that our efforts have been noticed by such a prestigious event within the Recruitment Industry. We are really looking forward to sharing our story.”
The conference will take place on Thursday 22nd April 2010 at the British Library Conference Centre in London. If you would like to register to attend Social Media Recruitment Conference, please visit their website.
CK Science is the leading independent scientific recruitment agency for science jobs. CK Science provide an all round recruitment service to the chemical, pharmaceutical, biotechnology, waste and environmental and other related industries right across the UK.
We have built a strong client base, who appreciate our professionalism, integrity and commitment to finding the right person for the job. Equally important to our success are our candidates, who recognise our dedication to operating in a fair and ethical manner to meet their needs in the current job market.
- Visit our website
- Follow CK Science on Twitter
- Join the CK Science LinkedIn Group
- Become a fan of CK Science on Facebook
- To meet our consultants and hear more about our current vacancies, please visit our YouTube Channel
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